The second phase of the grant project included an Awareness Campaign utilizing mass media. The District hired Lloyd Maris Advertising who, using the Campbell DeLong research, developed bi-lingual and pictorial key messages. The awareness campaign included transit advertising, radio and television public service announcements.

Lloyd Maris also designed and developed materials for the apartment complexes.

Evaluation of Advertising

The District also hired Campbell Delong Resources, Inc. to evaluate the effectiveness of the awareness campaign. A phone survey of the tenants in the Apartment Pilot Program was conducted in January 2004.

TVF&R thanks our partners on this project:

• Campbell DeLong Resources, Inc.
• Bruce International
• Newton Bard
• Lloyd Maris Advertising
• @Large FILMS
• OBIE Media