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The second phase of the grant project included an Awareness
Campaign utilizing mass media. The District hired
Lloyd Maris Advertising who, using
the Campbell DeLong research, developed bi-lingual and pictorial key
messages.
The
awareness campaign included transit advertising, radio and television
public service announcements.
Lloyd Maris also designed and developed materials for the
apartment complexes.
Evaluation of
Advertising
The
District also hired Campbell Delong Resources, Inc. to evaluate the
effectiveness of the awareness campaign. A phone survey of
the tenants in the Apartment Pilot Program was conducted in January
2004.
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Campaign Components
Tri-Met Bus
Sign
English
Spanish
Radio
PSAs
English Version
Spanish Version
TV PSAs
English Version
Spanish Version
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